5 Ways a Great Copywriter Can Make (or Save) Your Business

Copywriting is one of those disciplines that vexes small business owners. On the one hand, they know they have a need for strong copy because it attracts and persuades prospects to become customers, and existing customers to become repeat customers. When it works, it’s brilliant. On the other hand, its …

Making Your Own Marketing Videos

Professional marketing videos promoting your business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free. …

How to Grow Your YouTube Following

Total Word Count: 605 Primary Keyword: YouTube Following Primary Keyword Density: 1% Primary Keyword Count: 7 Secondary Keyword: YouTube, channel, content Secondary Keyword Density: 5% Secondary Keyword Count: 31 Today, YouTube has over one billion viewers. If you aren’t using YouTube to grow your audience, you’re missing out on a …

Using Reddit for Business

Users of the Reddit community, known as Redditors, put forth an enormous amount of effort to maintain the integrity of the site. Regulars to the site will make a concerted effort to address questionable activity immediately. But that doesn’t mean that you can’t use Reddit for business. With a little …

How to Use Buyable Pins on Pinterest

Pinterest partners with Shopify so businesses can easily sell their products on Pinterest. Buyable Pins are a type of Pin that include a Buy It button. It lets customers check out and pay for things they find on Pinterest using their Apple Pay accounts or a credit card. As a …

The Four Ps of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best …

How to Grow Your Blog Into a Business

Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow …

Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to …

How to Sell More with Content Marketing

All businesses strive to increase their profit margin using various marketing strategies. Content marketing is one tactic used to improve your company’s revenue. Many advertisers overlook this form of marketing because they don’t understand its full potential. Let’s take a look at how content marketing can help your business grow …

5 Essential Tools for Facebook Marketing

When your company could use a boost in sales, Facebook is an excellent place to turn to. The social media giant has helped all types of businesses, from those just starting out to those that have been around for decades, reach out directly to their target audience. If you haven’t …